Services & Programs
MSR delivers a suite of programs designed to professionalise Rwanda’s marketing industry, support local businesses, and drive meaningful social impact. Explore our five core service pillars below
Core Services Overview
Professional Certification & CPD
Structured Continuous Professional Development pathways and facilitation of the Certified Professional Marketer (Africa) — CPM(A) — designation, through the African Marketing Confederation. Rwanda's only internationally recognised marketing credential.
SME Empowerment Training
Tailored brand coaching clinics and practical toolkits designed for Rwanda's small and medium-sized businesses. Helping local entrepreneurs build credible brands and communicate their value effectively.
Proudly Made in Rwanda Campaign
MSR's flagship national advocacy project — driving branding, promotion, and consumption of locally made goods. Connects MSR members with businesses that need professional marketing support.
Events & Annual Conference
Rwanda's premier marketing conference, industry forums, networking events, and — in the future — an annual MSR Awards Gala to recognise marketing excellence across all sectors.
Marketing Consultancy
MSR can match member companies with accredited marketing professionals for consulting engagements. Ideal for organisations seeking project-based expertise without permanent hires.
Social Impact Program
A commitment to community contribution: MSR begins by sponsoring Mutuelle de Santé (health insurance) premiums for 100 vulnerable families in Gasabo District — with ambitions to expand this program nationally.
Consultancy & Professional Matching
MSR connects organisations seeking marketing expertise with its network of accredited professional members. Whether you need a short-term brand project, a market research study, or a full marketing strategy review — MSR can help you find the right professional.